Weiden + Kennedy
The Target Holiday 2010 Campaign from Weiden + Kennedy is awesome on so many levels. The target marketing (pun intended) is spot on. The imagery is fun, current, and plays with holiday universal themes in non-cliche way, which, by the way is apparently is hard to do judging from the competition out there. The editing is top-notch (I especially like the rewind in the Best Morning Ever spot). But most impressive is the music — "an original score of modern Christmas-themed songs" by a nice array of artist's like Blackalicious, Crystal Antlers, and Bishop Allen. You can't buy the music on itunes, but you can download the entire holiday album for free on target's website. So smart.
via Weiden + Kennedy































